Through the Crisis, She Sees Hope
People may be further away from each other in the time of social distancing, but the crisis could also bring us closer emotionally, benefiting workplace dynamics and empowering employees, such as Sunny Guo in Suzhou (China), with optimism and hope.
In late January 2020, the breakout of COVID-19 unsettled hundreds of millions of people in China. The lockdown put the economy on hold, and feelings of depression spread quickly through the news and social networks. Nobody knew how much worse it might get.
Sunny Guo lives and works in Suzhou (China) and has worked at GF for 14 years. Sunny’s job as a Sales Engineer typically involves a lot of travel for in-person visits with customers and suppliers. But due to the coronavirus pandemic, she has mainly worked from home over the past few months.
Today, looking back on those unsettling times, Sunny Guo, Sales Engineer at GF Casting Solutions in Suzhou (China), is thankful that her family members are all safe. The crisis, despite its dire consequences, has actually given her new reasons to be optimistic and hopeful about the future.
In her work before the pandemic, Sunny used to liaise with customers through meetings and presentations. She also travelled often in southern China to attend conferences and events for suppliers. The pandemic has limited the way she works, Sunny says, but her passion for the job is growing nonetheless, because being with a responsible employer like GF gives her emotional support.
“I never wanted to go to work this much”
For Sunny, so far the biggest impact of Covid-19 on her daily life has been psychological – isolation can create anxiety and loneliness, even if you are staying with close family members. Social interactions, such as those with co-workers and clients, suddenly became precious.
“The most upsetting days were before I went back to work in February. When stuck at home in Suzhou, social media is your only connection to the outside world, but it’s also where you find lots of depression about the worsening news,” Sunny says. “Once I was back, talking and working with colleagues in the office helped a lot. I was able to focus on something else other than the pandemic. In this environment I started to believe that the worst would pass and normality would return.”
Her sense of belonging and security was strengthened by the thoughtfulness of the company in protecting employees. For example, when she could not find any surgical masks on the market, the Business Unit China was able to gather thousands of them to meet the daily needs of all employees. The company also prepared ample hygiene products such as alcohol wipes and sanitizer. At the workplace, disinfection was frequent so workers felt safe.
“The crisis brought out the best in an employer,” Sunny says. “The management of GF Casting Solutions China in Suzhou is doing a splendid job and that gives me a lot of confidence. I never wanted to go to work this much.”
The new normal
Today all the virus preventive measures are part of the new normal, which also includes conducting business remotely in most cases.
Now Sunny rarely meets with her clients in person. She says that video conferencing systems such as WeChat Meeting are popular, highly efficient, and handy, and allow her to strengthen the customer relationship. However, they do not provide the confidentiality some presentations may require. But on the bright side, Sunny sees an improvement of personal relations with her clients, as the pandemic is a very empathetic topic among people. “I learned that a client’s wife was among the doctors sent to the frontline in Hubei province. A college friend of mine was too, so our conversation easily went beyond usual business and became more personal.”
She says that relationships between co-workers have also become smoother because people are more united than usual. “I guess we all just realized that we’re lucky to be healthy and safe. A lot of other trivia doesn’t bother us as much.”
Given that cases of infections are still rising quickly in many parts of the world, Sunny believes that uncertainty will remain in the foreseeable future. On the other hand, she’s hopeful that the Chinese market will continue to pick up, maintaining the momentum of recovery.
The return of consumers
Most of Sunny’s clients are carmakers, many of whom were in a sluggish market even before the pandemic. Car sales dropped 16.9% year-on-year in the first six months of 2020, according to China Association of Automobile Manufacturers.
But as the economy has gradually reopened since March, and local governments have rolled out subsidies to spur consumption, car sales grew 11.6% over the previous year in June 2020, the second positive growth month in the past 11 months. This is good news for suppliers like GF Casting Solutions. Sunny says their sales in June were higher than last year’s level (+17.5%), and overall she’s optimistic about the future. “We can’t make up for what’s been lost (in sales), but I’m confident that we will come out better, both as people and as a company.”
Demand is Rebounding: GF Casting Solutions in China
The COVID-19 virus had already started spreading in China at the end of 2019, and this had a significant impact on China’s economic performance over the subsequent months. The country’s gross domestic product was 6.8% behind the previous year’s figure in the first quarter of 2020, but only 1.6% behind in the second quarter. The GF Casting Solutions sites in Suzhou and Kunshan (China) also recorded declines in sales and revenue. This became even more evident from February 2020 onwards when customers – primarily Chinese carmakers such as Dongfeng Peugeot-Citroen in Wuhan (China), but also international customers like Thyssenkrupp – considerably reduced their order quantities. By contrast, the truck business did see some positive development. For example, the GF site in Kunshan benefited from orders from Sinotruk, one of the largest truck manufacturers in China.
The Chinese economy is now recovering, and GF Casting Solutions China has managed to survive the most difficult months in the history of its site. All of the almost 600 employees have safely returned to work. Many of them were unable to travel back to Suzhou and Kunshan for a long time and were forced to stay in their hometowns after the New Year celebrations.
GF Casting Solutions employees in Suzhou and Kunshan have been working extremely hard over the past few months to help revive the business. For example, they have been strengthening customer relationships – especially via WeChat, a popular social media communication platform in China – in order to better understand the needs of customers, and have used this information to generate additional acquisitions, such as structural parts for BMW in China. GF Casting Solutions was quick to learn the importance of virtual collaboration during the crisis, and has discovered how new digital solutions such as WeChat, WeChat Meeting or WeChat Voice Call for customer communication, MS Teams for internal collaboration, or SAP for order and delivery handling could cushion the future effects of another crisis. This requires constant development of the IT infrastructure – for example, in order to operate the GF production facilities flexibly in any situation in the spirit of Industry 4.0.